Mango, one of Europe’s leading fashion brands, is strengthening its presence in the U.S. by continuing to execute on its expansion plan in the country. After opening stores in New York, Florida, Texas, Georgia, California, Pennsylvania, Massachusetts and Washington D.C., the company will further expand its presence by opening its first store in Washington state next year.
Mango plans to open a new store in Bellevue Square, the Pacific Northwest’s go-to shopping center destination. The store will offer the Woman and Man lines and feature the Mediterranean-inspired store concept, New Med, which showcases the brand’s spirit and freshness. Sustainability and architectural integration are key in this new design, which conceives the Mango store as a Mediterranean home with a predominance of warm tones and neutral colors, combined with traditional, handcrafted and natural materials, such as ceramic, tuff, wood, marble, esparto grass and leather.
“We are thrilled to continue executing on our expansion plans by coming to Bellevue, which is a key market on the West Coast,” affirms Mango’s Director of Expansion and Franchises, Daniel López. “This is a very exciting time to be at Mango as we continue to bring the in-store brand experience to more U.S. consumers.”
This opening is part of the expansion plan in the U.S. that Mango began in 2022 after opening a flagship store on Fifth Avenue in New York City. The company’s goal is to reach 40 company owned stores by the end of this year and for the country to become one of the group’s top three markets in terms of revenue in 2026 through both brick and mortar and e-commerce sales.
US expansion plan
Mango has been present in the United States since 2006. During the first phase of the expansion plan, Mango strengthened its presence in New York City, both in Manhattan and in surrounding areas. After the store opening on Fifth Avenue, the company focused on increasing its presence in the state of Florida, with the opening of two stores in Miami and one in Orlando.
In 2023, Mango expanded on the West Coast and in the South, opening stores in California, Texas and Georgia. In 2024, Mango expanded its presence in California, opening a store in San Diego, and launched in Pennsylvania, Massachusetts and Washington, D.C. Specifically, Mango opened stores in Philadelphia’s King of Prussia shopping center and in Boston’s Natick Mall, the largest malls in each respective state. In Washington, D.C., Mango opened stores in Tysons Corner, Westfield Montgomery and Pentagon City shopping centers and plans to open in Washington’s 950 F, in the heart of Downtown shopping district.
Mango also launched its omnichannel loyalty program Mango likes you, which aims to create closer ties with its customers through experiences related to the brand’s values: sustainability, culture and community. The program, created in 2019, allows customers to accumulate Likes (points) which can be redeemed for numerous benefits such as discounts on future purchases, exclusive experiences and partner benefits or donations to charity projects Mango likes you collaborates with.
