Old Navy & RADAR Introduce AI-Driven RFID Tech in Stores

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Old Navy, a subsidiary of Gap Inc., is set to enhance its retail operations through a new partnership with American tech firm Radar. This collaboration aims to roll out AI-driven RFID technology in all U.S. Old Navy locations to improve inventory management, as stated in a press release from Gap Inc. Old Navy CEO Haio Barbeito noted that this technology will also help store associates better anticipate customer needs, thereby enhancing the overall shopping experience.

RFID, which stands for Radio Frequency Identification, is a system that automatically identifies items, stores related information, and wirelessly transmits this data to computers. Radar’s platform combines RFID, artificial intelligence (AI), and computer vision technology to facilitate real-time inventory management.

Sven Gerjets, Gap Inc.’s Chief Technology Officer, described this partnership as a strategic initiative to deepen the integration of technology within retail, starting with Old Navy. “With Radar’s always-on RFID technology, we aim to transform our stores into truly connected spaces,” Gerjets explained. “Continuous product tracking will aid us in optimizing inventory replenishment, enhancing the experiences of both customers and team members, and delivering real-time insights for product design and innovation.”

Radar CEO Spencer Hewett remarked, “We will empower store teams with ecommerce-grade inventory and product insights, enabling them to manage physical stores with the same accuracy as online operations. This will streamline operations and ensure that customers can find what they need, when and where they need it.”

Based in New York, Radar counts major retailers like Gap Inc. and American Eagle among its supporters, along with investors like Y Combinator and Founders Fund. The press release emphasizes that effective inventory management is critical for retailers. Utilizing Radar’s AI-driven platform, Old Navy aims to enhance inventory management, minimize losses, and optimize store layouts.

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